Clementine Creative identity design process

In this post I will talk about my process of designing my new logo, business card and the rest of the identity. I used to work under the name Cipher Design, but after some deliberation I decided to change my business name.

Cipher Design was my first business name and after a while I've outgrown it. I decided to change my business name. So first, I wrote a business plan and decided who my target market will be. I chose women as my target market because I feel that it fits my design style and I understand what women want.

Cipher Design didn't sound very feminine; it sounded more mysterious. I created about 30 new names, most of them already taken when I did a Google search. Clementine Creative was one of my favourites, plus it wasn't taken!

Inspiration for logo

Some of my favourite things were rounded fonts, slab-serif fonts, thick oulining, turquoise and purple. 

 

The first logo

I experimented with the logo in the left corner and with different fonts.The first logo I designed used a simple, modern font with the logo mark in the bottom right corner.

However, later I thought that it was too simple, so I used a slab-serif font and gave it a thick stroke:

Colour choice

The colours for my logo are Pantone 2607 C and Pantone 306 C, one of my favourite colour combinations.

My business card

Invoice, Quotation, Price List

You can download the price list here.

The Final Logo

 

Would you like to share your process of designing your logo? Your thoughts are welcome!

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